Rocker turned Roaster

One musician has made the unconventional leap from alternative rock to coffee roasting.

That’s not something you see everyday.

Angels and Airwaves guitarist David Kennedy recently opened James Coffee Co. in Poway, Calif. His intentions are set on only using ethically sourced coffee beans:

Roasting is a pivotal waypoint on a coffee bean’s journey to creating a good cup of coffee, but even a skilled roaster cannot transform a bad coffee bean into a good one. That is why at James Coffee we begin our process with passionate farmers who scrutinize every raw bean and endeavor to perfect each crop they harvest.

We examine diverse locales and only source from farmers who are committed to supporting their community, providing healthy environments for their employees, and producing the highest quality coffee beans for us to roast.

 

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