A recent Daily Meal article explains how Dunkin’ Donuts surpasses various other coffee chains thanks to the dedication of Bostonian customers who grew up with the brand.
And the shops that were considered to be “below average” in consumers’ minds? Bruegger’s Bagels, Caribou Coffee Shops, McCafé, and Tim Hortons. While many may be surprised that Dunkin’ beat out Starbucks (The Huffington Post points out another survey that ranks Starbucks as the coffee brand to beat), those in Boston — home of Dunkin’ — aren’t surprised at all. One blog post from Esquire honors Bostonians’ dedication to Dunkin’ Donuts and their hometown, in light of the recent Boston Marathon tragedies. Writes Paul McMarrow, “Dunkin’ is ubiquitous. Bostonians grow up surrounded by the stuff…. Dunkin’ is a metaphor for Boston itself. It inspires fierce devotion from locals, despite all obvious measures of its inadequacy. We love it and defend it, because it’s ours.”
While I do not favor the flavor or Dunkin’ Donuts coffee, it is good to see loyalty between a city and it’s brand.