Rewards for being… Disloyal?

If you have a coffee addiction, you know very well the perks of utilizing a coffee punch card. Every cup of java you purchase warrants you a hole punch on the prized business card giving you one “free drink of choice for every ten you buy.”

Going to school near Portland, Oreg., I am very familiar with competing local coffee shops.

However, in Boston, ten local cafes are binding together to be disloyal. Every eighth drink, purchased at any of the participating coffee shops, will grant one free drink.

The collaboration is intended to promote movement around the city. Businesses acquire new customers and residents explore more of the city.

Overall, it’s a great system for both cafes and coffee drinkers.


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